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Writer's pictureJosé R. Hernández

How Much Rent Should I Charge?

Updated: Aug 31, 2023

Renting your home can be a great way to earn extra passive income. But before you start advertising, you need to research to ensure you're charging the right price. The first step is to look at other rentals in your area and see what they're going for. This will give you a good starting point. Next, consider taxes, HOA dues, and other special assessment fees that may apply to your property. You'll also want to factor in the value of your home and the mortgage balance if you still have one. This will help ensure that you get the most return on your investment while still providing a fair deal for your tenants.

Landlord Calculating Rent
Calculating the right rent shouldn't be complicated.

Tools online

Knowing how much rental income you can expect to receive is essential. Many websites can help you with this, including Zillow and Realtor. Enter your address and the number of bedrooms and bathrooms in your unit, and you'll be able to see the average rental prices for similar units in your area. This information can help set a starting rental price for your property.


The 1% Rule

A common rule of thumb is the 1% rule when rental prices are set. The monthly rental fee should be 1% of the property’s total purchase price. So, if a property is worth $200,000, the monthly rental price should be $2,000. This rule is based on the idea that the average rental property will see a return on investment (ROI) of 1%. While this is not always the case, it is a good general guideline when setting rental prices. The rental fee may sometimes be higher or lower than 1% of the purchase price, depending on location, amenities, and market conditions. However, following the 1% rule is a good starting point for setting rental prices.


Home condition and amenities

The rental value of a home is determined by many factors, including its condition and amenities. Landlords must carefully consider these factors when setting rental rates. If a house is in poor condition, it will likely rent for less than a similar home in good condition. Additionally, homes with more amenities, such as a swimming pool or a private patio, will generally rent at a higher price than those without these features. By taking the time to understand the rental market and what tenants are looking for, landlords can ensure that their rental properties are priced appropriately.


Recurring costs

When calculating the final rental price of a property, it's essential to consider the current mortgage, HOA fees, taxes, repairs, and other expenses related to the property. These costs can add up quickly, so it's essential to be mindful of them when setting a rental price. Otherwise, you may find yourself in a loss-making situation.


Professional Property Management

Property management sounds like it would be a relatively easy task-after all, you’re just renting out a property. However, there's a lot more to it than that. A property manager knows how to screen tenants, handle maintenance and repair issues, and deal with problem tenants. They also have a network of reliable vendors who can provide quality services at a reasonable price. In short, an experienced property manager can save you a lot of time and headaches. So even if you think you can handle everything yourself, it's worth considering hiring a property manager the first time around. That way, you can take advantage of their experience and avoid making costly mistakes.


Ultimately, deciding on a rental price is a balance between ensuring that you cover your costs and making the property attractive to tenants. Considering all these factors, you can maximize your chances of finding the right tenant at the right price.


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At Don Asher Management, we've proudly served the Central Florida community for over 70 years. As a locally-owned company with a strong understanding of the local market, we've cultivated substantial relationships with local and national contractors to provide top-quality services. We're dedicated to meeting your Property and HOA management needs with a personalized touch, combining our decades of experience and commitment to detail for unmatched service. We're confident in our ability to deliver exceptional services tailored just for you. Choose Don Asher Management - where personalized attention meets professional service.

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